Parity Financial Group

Helping you balance planning your life and living it

Collaboration is Key

We are better together

What we Do

"Wealth is the ability to fully experience life"

-Henry David Thoreau


Our Philosophy

Listen. Learn. Leverage.


At Parity Financial, our intention is to Listen to our clients for ways we can help relieve some of the burden and stress with financial planning. Through Learning about their situation and understanding their goals, we can provide tools and strategies to Leverage a plan into action.


We understand the challenges people face daily. We are committed to our clients’ families and the community. Above anything else, we strive to maintain a balance between planning for our lives and truly living them.


A look into our practice

We specialize in: Wealth Building, Retirement, Financial Plannning

Life has so many moving parts. To be able to meet someone where they are in their season of life and help them move forward is the ultimate reward

· Kristin Daniel, Financial Advisor

Who We Are


Mike Shumard Founder of TSG Financial Group, LLC and Senior Partner

Read More
Kristin Daniel

Kristin Daniel Founder of Parity Financial Group, LLC and Managing Partner

Read More
Adam Wheeler

Adam Wheeler Chief Financial Officer

Read More
Gary Peisert

Gary Peisert Chief Operating Officer

Read More

What We Do


Wealth Building & Management

Parity Financial Group believes the best value you can receive is a customized financial plan. Our plans include honest observations with specific, actionable recommendations that include all areas of your financial and personal life...

Business Planning

At Parity Financial Group, we provide creative strategies for owners and partners to assist in a plan for future growth, prepare for taxes, achieve financial independence, and discover their succession plans...


Parity Financial Group has the capacity to assist our clients’ needs in-house. Instead of referring you to an outside broker for your insurance needs, we search for affordable policies with only reputable carriers...

Our Process

The Difference is in Our Philosophy.
Listen. Learn. Leverage.


The team has experience in providing financial education and motivation unlike most in their industry. Through speaking engagements, both in person and virtually, our team has a passion for speaking to industry peers and corporations about topics including:


  • How to Balance planning your life and living it
  • Blueprint for Financial Success
  • Tax Diversify Your Retirement Income
  • Flexibility in Retirement
  • Market Analysis
  • Investment Process


Kristin also frequently speaks to young women groups about the correlation of building self-esteem and financial stability.



Eagle Strategies

Kristin Daniel is an Eagle Plus Adviser with Eagle Strategies LLC, and also serves on their Advisory Board. Eagle Strategies provides Kristin with professional oversight of fee-based financial planning and investment advisory practices and access to investment management programs and the web-based “Wealth Management Solution”. Eagle Strategies LLC is registered with the Securities and Exchange Commission as an "Investment Adviser" and is an indirect, wholly-owned subsidiary of New York Life. Kristin is an Investment Advisor Representative (IAR) of Eagle Strategies LLC.

Ash Brokerage

Ash Brokerage is an unaffiliated privately-owned family-operated insurance brokerage general agency. Ash provides us with a multitude of products and support for life insurance, long-term care, disability income, and annuities, not available through New York Life or its subsidiaries. Our affiliation with Ash complements our mission to provide our clients with objective solutions to suit their individual needs.

New York Life

Kristin Daniel and her fellow financial professionals are proud to be affiliated with New York Life Insurance Company. New York Life and its wholly-owned subsidiaries provide life insurance, annuities, long-term care insurance, and mutual funds. A mutual insurance company, New York Life is one of the largest mutual individual life insurance company in the United States and holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody’s Investor Service (Aaa), Standard & Poor’s (AA+). (Source: Individual independent rating agency commentary as of 7/30/2018)

Based on revenue as reported by "Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual)," Fortune magazine, 6/12/17. For methodology, please see


Parity Financial Group

13501 Chenal Drive, Suite 200
Little Rock, AR 72211
2120 S Waldron Rd. - Suite 4A
Ft. Smith, AR 72903
Phone: (479) 452-9100
3500 N College Suite 4B
Fayetteville, AR 72703
Bentonville, AR
Phone: (501) 223-1639
Schedule Now