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Our Philosophy

listen. learn. leverage.

Vision

At Parity Financial Group, we deliver a personalized, concierge-level financial planning experience designed for high-net-worth entrepreneurs and C-suite executives. We begin by listening—deeply understanding each client’s complexities, priorities, and ambitions. From there, we design and implement tailored strategies that simplify decisions, reduce stress, and drive confident action.

Value

We understand the complexities of building and preserving wealth. We are committed to transparent, fee-based guidance that prioritizes our clients, their families, and the communities they impact. Above all, we believe true wealth is found in balance— creating the capacity to enjoy life while intentionally building what matters most.

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A look into our practice

We specialize in: Comprehensive Financial Planning • Wealth Building Solutions • Retirement Strategies

Life is complex and constantly evolving. Our role is to meet clients where they are, bring clarity to each stage, and guide them forward with purpose and drive action.

· Kristin Daniel, Financial Advisor

WHO WE ARE

Mike Shumard Headshot

Mike Shumard

Partner Emeritus
Founder of TSG Financial Group, LLC
Kristin Daniel Headshot

Kristin Daniel

Managing Partner
Founder of Parity Financial Group, LLC
Adam Wheeler Headshot

Adam Wheeler

Chief Financial Officer

Gary Peisert Headshot

Gary Peisert

Chief Operating Officer

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Anita Weichie

Financial Services Professional

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Sarah Stauffer

Director of Client Relations

Breanna Anderson

Director of Client Service